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Penguin Search Engine Services, Inc. focuses on the strategic acquisition of domain names for resale or development.


Thursday, September 25, 2008

Domain Name Values

Prior to the recent work on the article about ConAgra's use
of the peanutbutterrecall.com name, we had been working on
a study of domain name appraisal tools.

Our working theory is that, while lots of people say the free
appraisal tools are worthless in setting value, we still think
there is merit in trying to take a few and grid a set of names
against them.

The idea is to use services like Estibot, Nameboy, etc., and run
a list through all the free tools. We did, in fact, do that for
several of the big live auctions, last spring and this spring and
summer.

But this is way too big of a job for anyone to take one solo.

So, I'm rethinking the project and may put it out for the community
to discuss. After all, if there is some merit to this system, then
it should be shared for others to use.

And if it's really no go, then I would like to see if the process
can be tweaked.

Anyway, signing off for now.

Penguin

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