With the recent massive
ground turkey recall, some in the domain name industry are wondering just how strategic the strategy of defense domain name registration really is. Unlike the
peanut butter recall, in which
ConAgra snagged a key domain name, it looks like the ground turkey producer, perhaps, was not as savvy about this defensive strategy.
That raises a key issue: how much do marketers and brand managers know about the
domain name game? A quick search of the Internet shows that only recently have business schools been including this information in their curricula.