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Wednesday, June 2, 2010

Domain Name End Users

Domain Name "End Users".

What are they? Who are they? And how much do they know about the domain name aftermarket? We're about to find out. Currently, we're working on an article that is slated for the Domain Name Wire. The article will feature comments from top executives at a few major registrars, an industry leading domain name journalist and a major domain name development company.

For years, domain name investors have struggled with the issue of finding end users and educating them about the domain name aftermarket. In the upcoming piece, we'll take a look at how the industry can help educate these prospective customers, how to raise awareness for aftermarket names, and we'll explore topics involving pricing and valuation, and the viability of major domain name extensions.

Following the article's publication, we plan to launch a survey to both domain industry professionals, as well as to brand managers, marketing experts, etc. The results will then be made public.

So, stay tuned!