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Saturday, September 6, 2008

Generic Domain - Defensive & Proactive Strategies

Currently working on what we feel is a BIG story that relates to generic domain names. Specifically, the registration of the name peanutbutterrecall.com.

If you visit this name, you may find that it doesn't go anywhere.

So, who owns it? And how is it related to the whole the peanut butter recall issue?

There was quite a bit of news about this major recall.

Stay tuned. We know it's been a while since we posted. We were tracking domain name appraisal values, and trying to validate our system for getting some initial values for domain names by benchmarking sales from the live domain name auctions. We plan to get back to that, but this issues has been taking most of our attention during the past few months.