May 2008 Domain Name Auction Analysis

Well, it's been nearly a year since our small startup attempted to fully launch, and a lot has happened since then. However, our focus for the time being is on the topic of domain names.

Specifically, how one values a domain name.

Of course, on Tuesday, the MONIKER live domain auction will begin as MONIKER puts up approximately 30 names with either no, or low reserves, stating that the domain owners are going to trust the marketplace to assign value.

That seems like it will take a good measure of faith on the part of owners, and a lot of research and analysis on the part of bidders. Should be a nail-biter all the way around. Hopefully both buyers and sellers will end up happy with the results.

The domain auction will be carried live, I believe, on the internet via an audio feed. Video may also be available, but I've not confirmed this.

The bulk of the action is slated for Friday afternoon when a large part of the domain sales portfolio will go on the block.

So, how does Penguin Search Engine Services fit in? Good question.

Stay tuned for the next posting for more info.

penguin